Sochi 2014


olympic winter games on-air campaign


Das Erste

In the context of the Olympics we all become heroes. In a number of everyday situations we see different people exposing themselves as real sporty aces.
Sochi 2014 - Picture 1
Sochi 2014 - Picture 2
Sochi 2014 - Picture 3


The campaign plays with the joy and spirit of the Olympic Games.
To encourage people to take part, to transfer the Olympic spirit onto their everyday tasks is the aim of this campaign.





Release: December 2013 • Client: Das Erste, Germany • Agency: Perfect Accident Creative Services GmbH / velvet mediendesign GmbH • Client CD: Henriette Edle von Hoessle • Client PM: Sylvia Gustat • Head of Design: Martin Kett • Creative Direction: Stefanie Reinhart, Thomas Wernbacher • Project Management: Vroni Spiegler • Art Direction: Iris Engler • Production: velvet mediendesign GmbH • Director: Matthias Zentner • Producer: Oliver Loessl • DOP: Torsten Lippstock • Service Production: BAS Production, Slovenia • Service Producer: Andrej Caruso • Art Director: Katja Soltes • Styling: Valter Cobal • Post Producer: Oliver Loessl • Edit & Sound Concept: Jochen Kraus • Color Correction Base-Light: Bianca Rudolph • Lead Artist Flame: Sylvia Roessler • Nuke Artists: Rayk Hemmerling • Technical Supervision: Niklas Stolzenberg • Music Production: Christoph Blaser, Steffen Kahles • Sound Mix: EXIT Studio Munich